[Playsheet] Build vs Buy- Evaluating In-house & Outsourced App Referral Solutions

Taru BhargavaUncategorizedLeave a Comment

[Playsheet] Build vs Buy- Evaluating In-house & Outsourced App Referral Solutions

An eternal dilemma that surrounds Marketers and Project Managers in the tech world is when they have to decide between building an in-house product or outsourcing one. Such decisions often become the bottleneck in sales cycle since most companies take way long to come to a consensus. As a SaaS product that facilitates referral marketing for both mobile and web, … Read More

28 Unique Ways Of Promoting A Referral Program On Web & Mobile

Taru BhargavaReferral MarketingLeave a Comment

28 Unique Ways Of Promoting A Referral Program On Web & Mobile

Ever thought why your referral marketing program isn’t attracting as much steam as Dropbox or Airbnb’s cult campaigns? The answer may lie in reinventing the way we approach referral promotions. In the ‘good old days of internet,’ every new ‘hack’ got noticed, there were fewer competitors, and early adopters got infinite edge. Brands like Dropbox and Airbnb are fine examples … Read More

The Ultimate List Of Referral Marketing Metrics For B2C Mobile Marketers

Taru BhargavaApp Marketing, In-app Referrals, Referral MarketingLeave a Comment

The Ultimate List Of Referral Marketing Metrics For B2C Mobile Marketers

The biggest learning for a B2C Marketer is their ability to identify and measure the right metrics for a campaign. Unfortunately, most from the community waste valuable productive hours and marketing dollars chasing vanity metrics as opposed to the actionable ones. Each Marketing campaign is unique and has several associated metrics that guide a Marketer of its success or failure. … Read More

When To Shutdown A Referral Program- Lessons In Growth Marketing

Taru BhargavaApp Marketing, In-app Referrals, Referral MarketingLeave a Comment

When To Shutdown A Referral Program- Lessons In Growth Marketing

  Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More

How To Optimize Mobile Referrals – It’s More Than Adjusting Incentives!

Taru BhargavaApp Marketing, Referral Marketing1 Comment

How To Optimize Mobile Referrals - It’s More Than Adjusting Incentives!

In my opinion, Referral Marketing mimics a Bob Marley song. Just like his work, this Marketing tactic has been enjoyed from one generation to another, packaged and repackaged with changing times- altered and even re-mixed to build reach and to suit platforms. Even with constant changes, there’s more that Marketers need to plow in to reap the real value of … Read More

There’s More To Mobile Referrals- A Fact Check For B2C App Business Managers

Taru BhargavaApp Marketing, Referral MarketingLeave a Comment

There’s More To Mobile Referrals- A Fact Check For B2C App Business Managers

Most B2C app businesses today pick up growth tools based on assumptions or by shamelessly copying the strategy of their competitors. Excuse my brevity, but there’s much truth in the statement that I just made. Mobile based referral marketing or In-app referrals have been bitten by this approach numerous times. As a company that facilitates growth for mobile apps via … Read More

Why Referrals Drive Most Engaging And High LTV Users For Mobile App Marketers

Taru BhargavaApp Marketing, In-app Referrals, Referral Marketing1 Comment

Why Referrals Drive Most Engaging And High LTV Users For Mobile App Marketers

Referral marketing is like a bread and eggs breakfast for app marketers like you and me. Click To Tweet While we may tend to seek and implement more ornate app marketing tactics for the sake of variety, our experiences and choices ultimately bring us back to incorporating this staple technique into our mobile app growth plan. A lot of app … Read More

Unraveling Mobile App Growth – Key Insights From The Third Million Install Meetup

Team AppViralityApp Marketing, NewsLeave a Comment

Unraveling Mobile App Growth - Key Insights From The Third Million Install Meetup

The most common challenges that app marketers face is the lack of understanding and clarity on the strategy that works the best at a specific stage of their sales funnel. However, there’s one more that can become a big hurdle- we call it the fear of  ‘too afraid to ask’. You aren’t alone. Most distinguished app marketers too face the … Read More