The Ultimate List Of Referral Marketing Metrics For B2C Mobile Marketers

Taru BhargavaApp Marketing, In-app Referrals, Referral MarketingLeave a Comment

The Ultimate List Of Referral Marketing Metrics For B2C Mobile Marketers

The biggest learning for a B2C Marketer is their ability to identify and measure the right metrics for a campaign. Unfortunately, most from the community waste valuable productive hours and marketing dollars chasing vanity metrics as opposed to the actionable ones. Each Marketing campaign is unique and has several associated metrics that guide a Marketer of its success or failure. … Read More

When To Shutdown A Referral Program- Lessons In Growth Marketing

Taru BhargavaApp Marketing, In-app Referrals, Referral MarketingLeave a Comment

When To Shutdown A Referral Program- Lessons In Growth Marketing

  Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More

Why Referrals Drive Most Engaging And High LTV Users For Mobile App Marketers

Taru BhargavaApp Marketing, In-app Referrals, Referral Marketing1 Comment

Why Referrals Drive Most Engaging And High LTV Users For Mobile App Marketers

Referral marketing is like a bread and eggs breakfast for app marketers like you and me. Click To Tweet While we may tend to seek and implement more ornate app marketing tactics for the sake of variety, our experiences and choices ultimately bring us back to incorporating this staple technique into our mobile app growth plan. A lot of app … Read More

How Referral Marketing Curved The Growth Of Hailo App

Team AppViralityGrowth Hacks, In-app Referrals, Referral Marketing2 Comments

How Referral Marketing Curved The Growth Of Hailo App

In recent times, viral fame has facilitated user acquisition and installs for mobile apps, quite instantly. Unfortunately, not every app is a Dubsmash or Clash Of Clans. Needless to say, with heavy competition and transient quality of viralition, growth can get stagnated, or user retention may get affected. App marketers need a sustainable growth hack. Click To Tweet A kind … Read More

In-App Referral And Push Notifications: The Lethal Growth Hack Combination

Taru BhargavaApp Marketing, Growth Hacks, In-app ReferralsLeave a Comment

In-App Referral And Push Notifications: The Lethal Growth Hack Combination

Remember Asterix & Obelisk or Batman & Robin? Chances are that you’ll remember their camaraderie and the action that they brought together! As marketers, we can learn a lot from these characters and apply the same logic to our marketing strategy. In a nutshell, that means leveraging the power of two. Being in the app space, we’ve frequently written about … Read More