Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they’ll abandon/uninstall it and move on. Considering the fact that your existing customers are much … Read More
Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More
The life of an app marketer isn’t an easy one. To maintain a favorable position in the app store and in the minds of the users, one has to dabble with numerous campaigns. These campaigns are usually aimed at user acquisition, user engagement and lead generation- a tight spot to be in! Many amongst the tribe have chosen to dabble … Read More
![[Infographic]- 23 Must Have Elements Of An In-App Referral Program](https://blog.appvirality.com/wp-content/uploads/2016/02/10-Mobile-Growth-Hacks-846x423.jpg)
We’ve often hinted at the benefits of referral marketing and how it has been an essential growth element for mobile-focused brands such as UBER and Airbnb. In-app referral marketing is a simple, easy to execute strategy that can thrust organic growth for mobile apps at any stage. The success of above-mentioned giants has instilled a sense of excitement amongst app … Read More
App store reviews have always overwhelmed mobile app marketers. In a market which is hugely influenced by app ratings, anything lower than a coveted five star status is usually not accepted. App ratings mixed with bad reviews can make any app business bleed. Hence, it will be stupid to say that they don’t matter! Favorable ratings and reviews are a … Read More
You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More
