A mobile app has immense potential to increase the visibility of a brand and it doesn’t come as a surprise that every business (whether small or enterprise) wants to foray into this territory today. This change in trend has also soared the popularity of app marketing. There’s a considerable knowledge pool that surrounds app marketing, and we believe that every app … Read More
Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More
While researching this topic, I came across a very interesting study that was published in the Journal Of Applied Social Psychology. The study was very aptly titled ‘Sweetening The Till: The Use Of Candy To Increase Restaurant Tipping’. The idea was to see the impact of mints being offered to diners and how it affects the percentage of tips. Each … Read More
Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More
An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More
How do you feel about In-app referrals? Considering that we help apps to scale well through this technique, it is quite close to our heart. Therefore, we would love to share our insights with you all on this topic. Ask any marketer today and they’ll tell you that referral marketing is complex. Click To Tweet We’ve discussed quite a few … Read More
Let me begin by asking you a very interesting question. How well do you know your app users who refer your app constantly via In-app referrals? I have often posed this question to my friends in the app developer community and have been subjected to disconnected or inadequate answers in most cases. In my opinion, these responses lack data or … Read More
Successfully launching a mobile app is a tough task and it may take years to be in the mainstream. But that doesn’t dissuade businesses to invest in it. After all it is the need of the hour, isn’t it? Much has been written about ‘how to grow an app by using one or the other marketing tactic’ and in most cases … Read More
Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More
With the world adopting the mobile first mantra, it’s legit that developers are making every attempt to highlight their apps. Interestingly, this has pushed growth hacking strategies to the forefront. We’ve come across a lot of case studies that discuss one or few growth hacks used by SaaS products, but mobile specific growth hacks are usually sidelined. The mobile app … Read More
