[Playsheet] Build vs Buy- Evaluating In-house & Outsourced App Referral Solutions

Taru BhargavaUncategorizedLeave a Comment

[Playsheet] Build vs Buy- Evaluating In-house & Outsourced App Referral Solutions

An eternal dilemma that surrounds Marketers and Project Managers in the tech world is when they have to decide between building an in-house product or outsourcing one. Such decisions often become the bottleneck in sales cycle since most companies take way long to come to a consensus. As a SaaS product that facilitates referral marketing for both mobile and web, … Read More

In-App Referrals- The Secret Sauce To Win Inactive App Users

Taru BhargavaApp Marketing, Growth Hacks, Referral Marketing, UncategorizedLeave a Comment

In-App Referrals- The Secret Sauce To Win Inactive App Users

Ever imagined Burger King chicken fries minus their secret sauce? Chances are you won’t visit the place again if that goes missing! Just like most businesses, app marketers have often seen dipping their marketing efforts into their own secret concoction- the one that helped them attract users and grow. App business is no different. This space is constantly booming, and … Read More

Is Your In-App Referral Program Safe or Exposed to Fraud?

Team AppViralityMobile Apps, Referral Marketing, Uncategorized3 Comments

Is Your In-App Referral Program Safe or Exposed to Fraud?

Engaging app customers is hard! And building an audience even harder! Click To Tweet We have often written about the challenges faced by app marketers and how referral program have helped them in scaling growth. Mobile apps like Airbnb, UBER, Lyft and many others have successfully integrated referral marketing within their app. Why do app referral programs work? There’s a … Read More