For most app entrepreneurs, managing app churn tops the chart of challenges that they face. It is tough, time-consuming and exhausting. Its effects are detrimental too! App churn impacts user acquisition, their lifetime value and dents the developer’s balance sheet significantly. It brings us back to the perpetual question. What may be the reason that a few apps experience skyrocketing … Read More
Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More
What do you make of a product that has over 500,000+ daily users and was able to achieve this feat after a year of their product launch? Tremendous right? In a time when startup ideas are sprouting each day, it’s hard to miss the ones that have shaped well and are disrupting growth, in their own unique manner. Slack is … Read More
Most popular apps owe a portion of their popularity to a strong brand name that backs them. These brands have been in business for years, and a mobile app becomes a natural extension of their branding and marketing strategy. Starbucks is a great example of this theory and the same reflects in a whopping 1 billion+ downloads on Android play … Read More
The past decade has hit everyone with technology like never before and a lot has changed from the times Alexander Graham Bell created the first telephone! One of the most intriguing phenomenon, has been the evolution of mobile ‘Apps’ and I feel that they have been the biggest boon to humanity. With the growing need to stay connected, marketers have … Read More
At 10:10 I saw it first on Facebook. Twenty minutes later it hit twitter. One week and an avalanche of feeds later I finally saw what I think I saw-The next big thing of viral marketing- The ALS Ice bucket challenge in all its glory! Unless you are living with the Flintstone’s, there is no way you haven’t heard about … Read More
So you have talked to your developers, grilled the designers, worked day in and day out and finally have come up with a nice little app for your business. But you are facing the problem of how to attract people’s attention to it? We are here to help. In this article we will show you how to use social media … Read More
Heard about Gangnam Style? Sure you have. It is very difficult, if not impossible, to not have heard about it. It is all over the news. Again. This music video was uploaded on YouTube on 15th July, 2012. On 30th May, 2014 it crossed two billion views on the site. There were many things that worked in the video’s favor … Read More
Marketing can take many forms. You can use social media to promote your products, use Google Adwords for advertising, use promoted tweets for Twitter or sponsored posts in Facebook, write guest posts on top notch blogs with a back link to your site, and so on and so forth. The list is virtually endless. But there is one method of … Read More
