In-App Referral And Push Notifications: The Lethal Growth Hack Combination

Taru BhargavaApp Marketing, Growth Hacks, In-app ReferralsLeave a Comment

In-App Referral And Push Notifications: The Lethal Growth Hack Combination

Remember Asterix & Obelisk or Batman & Robin? Chances are that you’ll remember their camaraderie and the action that they brought together! As marketers, we can learn a lot from these characters and apply the same logic to our marketing strategy. In a nutshell, that means leveraging the power of two. Being in the app space, we’ve frequently written about … Read More

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Taru BhargavaApp Marketing, Mobile Apps, Referral Marketing4 Comments

3 Modern Day Books That Are Seeped In Psychology And Will Change The Way You Run In-App Referrals

Referral marketing is the oldest trick in the book, however in today’s fast moving and digital savvy age, marketers should know how to modify it to suit their ever-evolving user base and bring value to their app. Brands like UBER, Airbnb, and the likes have not only cracked this code; they’ve also found a charismatic way of constantly earning from … Read More

In-App Referrals- The Secret Sauce To Win Inactive App Users

Taru BhargavaApp Marketing, Growth Hacks, Referral Marketing, UncategorizedLeave a Comment

In-App Referrals- The Secret Sauce To Win Inactive App Users

Ever imagined Burger King chicken fries minus their secret sauce? Chances are you won’t visit the place again if that goes missing! Just like most businesses, app marketers have often seen dipping their marketing efforts into their own secret concoction- the one that helped them attract users and grow. App business is no different. This space is constantly booming, and … Read More

What Fueled Runkeeper’s Growth Engine? Growth Hacking, May be?

Taru BhargavaApp Marketing, Growth Hacks, Strategy Evaluation1 Comment

What Fueled Runkeeper's Growth engine? Growth hacking May Be?

45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen  and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

Taru BhargavaCase Study, Mobile Apps, Referral Marketing3 Comments

Case Study- Leveraging In-App Referral To Boost Mobile App Growth For MakeMyTrip’s Mobile App

One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

Taru BhargavaStartups2 Comments

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

The start-up fraternity is always abuzz with questions on hiring, and that’s because it isn’t an easy task. It is a well-proven fact that growth-centric startups are backed by teams that are fast-paced,  adaptable and have a firm subject matter expertise. Even after cherry picking the right talent (the ones with idealistic values as mentioned above), the attrition rate is … Read More

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

Taru BhargavaApp Marketing, Growth Hacks, Referral Marketing1 Comment

9 Expert Tricks To Make Your App Referral Campaigns Deliver Better

It’s true that referral marketing has earned a unique voice in the cacophony of marketing tactics available to app marketers. The cost of acquisition is crippling marketers and developers, making app referrals an ideal choice to ensure growth. App referral campaigns are rad, inexpensive and long-term. Click To Tweet But here’s what most app marketers miss about app referrals- it … Read More

Why Things Catch On And What Makes Airbnb’s App Referral Program A Hit With Users?

Taru BhargavaGrowth Hacks, Referral Marketing7 Comments

Why Things Catch On And What Makes Airbnb's App Referral Program A Hit With Users?

‘Why Things Catch On’ or ‘get referred’ or ‘talked about’ is a reasonable debate and has many theories supporting it. According to Jonah Berger “Word-of-mouth is not random or luck, it becomes a science when you understand the why.” Jonah is a marketing Professor at Wharton and someone who has spent 15 years exploring the factors that make products and … Read More