Most B2C app businesses today pick up growth tools based on assumptions or by shamelessly copying the strategy of their competitors. Excuse my brevity, but there’s much truth in the statement that I just made. Mobile based referral marketing or In-app referrals have been bitten by this approach numerous times. As a company that facilitates growth for mobile apps via … Read More
It’s true that referral marketing has earned a unique voice in the cacophony of marketing tactics available to app marketers. The cost of acquisition is crippling marketers and developers, making app referrals an ideal choice to ensure growth. App referral campaigns are rad, inexpensive and long-term. Click To Tweet But here’s what most app marketers miss about app referrals- it … Read More
The life of an app marketer isn’t an easy one. To maintain a favorable position in the app store and in the minds of the users, one has to dabble with numerous campaigns. These campaigns are usually aimed at user acquisition, user engagement and lead generation- a tight spot to be in! Many amongst the tribe have chosen to dabble … Read More
