Push Notification -The Growth Hack That Your App Needs!

Taru BhargavaApp Marketing, Growth Hacks2 Comments

Push Notification -The Growth Hack That Your App Needs!

As mobile marketers, you may have tried and tested numerous app marketing tactics to keep your users appeased. Amongst the plethora of options that are available to app marketers, push notification seems to be a legit, time-tested and effective hack to boost an app’s growth. Due to inadequate planning this brilliant app marketing tactic may sometimes represent a poorly executed … Read More

The ‘All You Need Guide’ For Investigating Keywords For An App

Timur TaepovApp Marketing, Mobile Apps, Strategy Evaluation1 Comment

The ‘All You Need Guide’ For Investigating Keywords For An App

The mobile app market is rapidly growing. As a consequence, user acquisition costs are steadily increasing. According to Fiksu, the “Cost Per Loyal User Index” reached $4.04 for iOS and the “Cost Per Install Index” reached $1.32 for iOS and $1.91 for Android. Taking into account constantly increasing user acquisition costs, it is vital to pay attention to organic traffic … Read More

Growth Hacking: 22 Essential Tools For App Marketers

Taru BhargavaApp Marketing, Mobile Apps3 Comments

Growth Hacking: 22 Essential Tools For App Marketers

You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More

The Perfect Checklist To Launch An In-App Referral Program

Team AppViralityMobile Apps, Referral MarketingLeave a Comment

The Perfect Checklist To Launch An In-App Referral Program

Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More

Adding Heart To Your App- The Best Trick To Win Referrals!

Taru BhargavaMobile Apps, Referral MarketingLeave a Comment

Adding Heart To Your App- The Best Trick To Win Referrals!

Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More