Referral Marketing is the simplest and most efficient way of bringing more users to your app. Click To Tweet Yet, many businesses fail at it in the absence of a proper strategy. Just like any other marketing campaign, In-app referral marketing needs proper planning, attention and alterations as apps continue to grow. In other words, a rock solid strategy to … Read More
As mobile marketers, you may have tried and tested numerous app marketing tactics to keep your users appeased. Amongst the plethora of options that are available to app marketers, push notification seems to be a legit, time-tested and effective hack to boost an app’s growth. Due to inadequate planning this brilliant app marketing tactic may sometimes represent a poorly executed … Read More
The mobile app market is rapidly growing. As a consequence, user acquisition costs are steadily increasing. According to Fiksu, the “Cost Per Loyal User Index” reached $4.04 for iOS and the “Cost Per Install Index” reached $1.32 for iOS and $1.91 for Android. Taking into account constantly increasing user acquisition costs, it is vital to pay attention to organic traffic … Read More
You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More
Having assisted numerous brands to grow their mobile apps, we can say with authority that, a great In-app referral program is the result of proper planning, without overlooking the most minute details. An In-app referral program that lacks cohesiveness in approach may miss the mark they want to achieve in terms of user acquisition, app popularity and other dynamics associated … Read More
Isn’t it always wonderful to hear that your mobile app is well accepted, and customers are always referring it, via In-app referrals? Seems like a dumb question, isn’t it? In a time when most business segments are experimenting with referral marketing (read SaaS, E-Commerce, and others) a referral is indeed a sign of acceptance by the users, be it mobile … Read More
Hailing a cab (or sharing it) has never been easier. All you need to do is to download a simple app, punch in the location details and in a matter of minutes you’ll have a ride waiting for you at your doorstep. But have you ever wondered about the dynamics behind it? When was the first time you hopped on … Read More
App developers use various tactics to win users and increase app downloads but often miss out on a simple growth hack. The growth of smartphones has given more power to the app user and In-app sharing has become a powerful tool for developers to tap. The only issue being, lack of knowledge around the concept.Here’s a quick look at how … Read More
A lot can be done with an app. In fact, the absence of a mobile app in today’s smartphone era is quite suicidal. Despite this, the idea of a mobile app is often shoved under the carpet. Most small or medium scale companies can blame the absence of an app on low marketing budgets. For many others, the reasons may … Read More
As a mobile app maker, if this hasn’t popped up in your mind from time to time, it really should: Am I doing everything in the book to keep my customers engaged and happy while leaving them with a positive and memorable experience? Even if it appears my customers are generally happy, how do I know for sure I’m headed in … Read More
