When it comes to an engaged community of users in the mobile app space, Bangalore will never disappoint you! How do we know that? Well, we’ve just wrapped our second edition of the Million Install Meetup amongst an amazing and inquisitive bunch of people, supported by our very proud partners – Moengage and Inc42. Why A Meetup? A Value First … Read More
45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More
The world of dating may seem a little overwhelming. Wouldn’t it be nice to cut through the long chases and conventional norms to meet someone? Can it not be technology driven? Five years ago, this was unheard. Along came, Tinder and drastically changed the way people viewed dating. To some, this may seem frivolous, but for a wide segment of … Read More
2015 has been a ceremonial year for all of us at AppVirality, and quite frankly an incredibly exciting adventure ride! As a growing startup, this year has been full of learnings and accomplishments, which we have been very open in sharing with you all. As we move forward, it is time to reflect and analyze the achievements of last year, … Read More
Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At AppVirality, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them. However, what sets … Read More
As mobile marketers, we are constantly testing, optimizing and soaking up new tricks and tips. The sole aim of this hustle and bustle is to increase engagement and app downloads. Though there are numerous ways of attaining app growth, marketers are always overwhelmed by complexities associated with them. No two apps are similar, and big budget marketing strategies may not … Read More
With worked up schedules, especially in a start-up ecosystem, we have become overly dependent on productivity tools of all kinds. Today, we have productivity tools for handling social media, content, CRM and even sales! Not only do these tools, simplify the tasks at hand, but they also do so in a jiffy. One factor that has led to the popularity … Read More
Paul Graham once famously said, “ A start-up is a company that is designed to grow fast.” This was in 2002. Since then, traditional marketing has got a makeover, and more and more startups are looking at growth hackers to run the bigger show. But here’s the thing about Growth Hackers. Growth Hackers are the new age unicorns. We need … Read More
App developers use various tactics to win users and increase app downloads but often miss out on a simple growth hack. The growth of smartphones has given more power to the app user and In-app sharing has become a powerful tool for developers to tap. The only issue being, lack of knowledge around the concept.Here’s a quick look at how … Read More
Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers are usually not aware of the product in the absence of poor marketing, given the shortage of funds in the initial days. Secondly, … Read More
