45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More
One of the most significant trends in the recent years has been the surge of travel apps, either as an extension of an already existing online travel brand or as a standalone entity. According to EConsultancy and Adobe’s latest study, mobile has become an integral part of the travel sector and is at the heart of customer journey. The term … Read More
The world of dating may seem a little overwhelming. Wouldn’t it be nice to cut through the long chases and conventional norms to meet someone? Can it not be technology driven? Five years ago, this was unheard. Along came, Tinder and drastically changed the way people viewed dating. To some, this may seem frivolous, but for a wide segment of … Read More
Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At AppVirality, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them. However, what sets … Read More
As mobile marketers, we are constantly testing, optimizing and soaking up new tricks and tips. The sole aim of this hustle and bustle is to increase engagement and app downloads. Though there are numerous ways of attaining app growth, marketers are always overwhelmed by complexities associated with them. No two apps are similar, and big budget marketing strategies may not … Read More
As mobile marketers, you may have tried and tested numerous app marketing tactics to keep your users appeased. Amongst the plethora of options that are available to app marketers, push notification seems to be a legit, time-tested and effective hack to boost an app’s growth. Due to inadequate planning this brilliant app marketing tactic may sometimes represent a poorly executed … Read More
We love cat memes, and we love Product Hunt, don’t we? We all want our startups to scale, and learning from the success of others is a great way to begin. While it is naive to believe that one can recreate success by merely emulating the growth story of rising startups, it undoubtedly provides insights into strategies and techniques, which … Read More
With worked up schedules, especially in a start-up ecosystem, we have become overly dependent on productivity tools of all kinds. Today, we have productivity tools for handling social media, content, CRM and even sales! Not only do these tools, simplify the tasks at hand, but they also do so in a jiffy. One factor that has led to the popularity … Read More
Paul Graham once famously said, “ A start-up is a company that is designed to grow fast.” This was in 2002. Since then, traditional marketing has got a makeover, and more and more startups are looking at growth hackers to run the bigger show. But here’s the thing about Growth Hackers. Growth Hackers are the new age unicorns. We need … Read More
What do you make of a product that has over 500,000+ daily users and was able to achieve this feat after a year of their product launch? Tremendous right? In a time when startup ideas are sprouting each day, it’s hard to miss the ones that have shaped well and are disrupting growth, in their own unique manner. Slack is … Read More
