Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of users abandon an app after just one use. The reason is quite simple, if your app is not indispensable, they’ll abandon/uninstall it and move on. Considering the fact that your existing customers are much … Read More
When it comes to an engaged community of users in the mobile app space, Bangalore will never disappoint you! How do we know that? Well, we’ve just wrapped our second edition of the Million Install Meetup amongst an amazing and inquisitive bunch of people, supported by our very proud partners – Moengage and Inc42. Why A Meetup? A Value First … Read More
We caught up with the latest Avenger flick over the weekend and realized that we’ve got one amongst us! And with that, we are glad to present to you all -AppVirality 2.0- the super duper Avenger that’s set to make the process of creating your app campaign fast and fun. Since our launch in 2015, it has been our earnest … Read More
It’s true that referral marketing has earned a unique voice in the cacophony of marketing tactics available to app marketers. The cost of acquisition is crippling marketers and developers, making app referrals an ideal choice to ensure growth. App referral campaigns are rad, inexpensive and long-term. Click To Tweet But here’s what most app marketers miss about app referrals- it … Read More
A bespoke suit, a large Starbucks latte with your favorite toppings or tailor-made suggestions at a store. Everyone loves personalization or, at least, the power to enjoy it once in awhile. Click To Tweet What’s more interesting is the fact that the concept of personalization can be explored in a variety of businesses. With a surge of mobile apps in … Read More
App store reviews have always overwhelmed mobile app marketers. In a market which is hugely influenced by app ratings, anything lower than a coveted five star status is usually not accepted. App ratings mixed with bad reviews can make any app business bleed. Hence, it will be stupid to say that they don’t matter! Favorable ratings and reviews are a … Read More
There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More
You’ve got to do tons if you are an app marketer – making sense of analytics and app growth, taking care of user onboarding and user experience. Clearly, the list is quite endless. All these tasks are time-consuming, and even with extra arms and brain cells, managing it all remains a challenge! With fierce competition in the app development arena, … Read More
Apps today are a dime a dozen. Some accomplish success, while others experience a setback. This brings us to the app dissection table with a fair amount of banter that surrounds mobile app marketing metrics. App marketing arena is often a buzz around the metrics that matter and the one’s that are often overlooked, especially when only 26% of apps … Read More
Mobile app marketing is a complex domain and poses unique challenges. Some day an app developer battles app-marketing and another day he’s aimed at improving user ratings in the App store. Clearly, it isn’t a smooth ride and one cannot be satiated enough with the knowledge pool that surrounds this topic. As an app developer, what’s the source of your … Read More
