Ever heard of Dropbox? Of course you have; they now have a valuation of more than $10 Billion and generate revenue of over $4 Billion! How did they manage to achieve a meteoric growth of 3900% in the number of registered users within just 15 months? The answer is – Referrals! They are not alone. Take Uber, Airbnb or PayPal … Read More
“Referrals was an exciting project to undertake because it embodies growth: it’s highly measurable, scalable, and is all about identifying a growth pattern that’s already happening but amplifying it at a key moment.” – Jason Bosinoff, Director of Engineering at Airbnb. (source) Nobody can argue with that, considering how Airbnb hit the sweet spot of viral growth with referral marketing. … Read More
The build vs. buy debate is something that product companies battle each day. One of the most common question that our sales team fights with each demo is when prospective clients ask them the perennial question- ‘Why should we buy your referral solution when we can build it ourselves?’ After speaking with over 300+ customers, we did a thorough analysis … Read More
